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Please note: Pricing is based on the average time required for these type of studies. Final cost may vary depending on scope, complexity, and specific project needs.
What It Is
This is not a feature checklist or technical teardown. A First-Person Competitive Walkthrough is a behavioral evaluation of competitor products that captures what it feels like to use them. We run narrated, real-time walkthroughs of key competitor experiences highlighting friction points, trust signals, emotional tone, and UX patterns that are often missed in static comparisons. We identify how products flow or fall apart and where your product has room to differentiate, simplify, or lead.
When to Use It
Pre-launch: Understand how your product stacks up before you go to market
Post-MVP: Identify where your experience stands out or doesn’t
Strategic repositioning: Uncover gaps or strengths in your competitive landscape
Early design: Learn from others’ UX wins and failures before you build
Outcomes & Impact
Get behavioral insights, not just features: Uncover how competing experiences feel to users across onboarding, task flows, and retention
Sharpen your strategy: Spot where competitors frustrate users, and where you can stand out
Align your team: Use clear, narrated walkthroughs to replace opinion battles with real-world evidence
Build better: Learn what to avoid, what to emulate, and what will actually matter to users
Why It Matters
You can’t outpace the competition by copying their features. Users don’t remember specifics, they remember how a product made them feel. This walkthrough surfaces the gaps, pain points, and emotional signals that drive (or block) engagement. When you see the journey from the user’s eyes, the path forward gets a lot clearer.
What Competitive Analysis Is Not
It’s not copying. The goal isn’t to mimic competitors, but to understand the landscape so you can differentiate and lead.
It’s not a feature checklist. It goes beyond tallying features, great competitive analysis reveals strategic intent, user experience gaps, and positioning.
It’s not a one-time activity. Markets evolve fast. A strong analysis is a living tool, not a static report.
It’s not about proving you’re better. It's about understanding where you stand and where there’s room to win.
What to Expect
Kickoff Conversation (45–60 min): Align on your goals, audience, and areas of focus (e.g., onboarding, trust-building, or friction points)
Competitor + Experience Selection (30 min): Choose up to 2 competitors (plus your own product, if applicable) and define key journeys to evaluate
Narrated Walkthroughs (asynchronous): We record first-person, real-time sessions narrating UX flow, decision friction, emotional cues, and product cohesion
Insights & Strategy Debrief (60 min): Review an insight-packed report with key moments from the walkthroughs and actionable recommendations
Typical timeline: 2–3 weeks from kickoff to final insights
Deliverables: Narrated videos, UX insights report, strategic recommendations. Journey maps or scorecards available upon request.