Frequently Asked Questions

Who is Research Impact for?

We work primarily with startups in the Series A or B stage—teams that have momentum, a clear product direction, and high stakes ahead. Whether you're refining your MVP, preparing to scale, or gearing up for your next fundraise, we help ensure you're building the right thing for the right people.

Why is Research Impact focused on Startups?

Startups live and die by speed, clarity, and smart bets. Early product decisions set the trajectory for growth, yet many founders either skip research entirely, rely on conducting research themselves that is unstructured and doesn’t provide clear direction, or leverage guesswork because they assume research is slow, expensive, or “nice to have.”

Research Impact exists to change that. We make research fast, laser-focused, and actionable—so founders can:

  • Spot product-market fit signals earlier

  • Avoid costly missteps

  • Build solutions that customers actually adopt and love

  • Strengthen their pitch to investors with data-backed decisions

By working primarily with Series A/B tech startups, we meet companies at the exact point where the stakes are high, budgets are real, and research can directly shape the growth curve.

What makes Research Impact different?

We cut through the fluff. Our approach is fast, focused, and tailored for the pace of startups. We blend deep user insights with actionable frameworks so you can make confident decisions—without slowing down your roadmap.

Why should startups invest in research?

Startups face high risk, limited time, and even tighter resources. The right research helps you:

• Build the right product, faster
• Avoid costly mistakes
• Understand your actual customers
• Make high-impact decisions with clarity
• Strengthen investor pitches with real insights

Smart research now saves you time, money, and headaches later.

What kinds of research do you offer?

We offer lean, targeted research across key milestones in the product development. This includes methods that can be applied across both hardware and software:

  • Concept validation

  • Competitive analysis

  • Customer discovery

  • Usability testing

  • Data collection for AI models

Need something custom? We’ll shape the approach around your goals and timeline.

What kinds of research do you offer?

Fast. We’re built for momentum. Whether you need insights in a few weeks or an embedded research partner for a longer sprint, we’ll meet you where you are.