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Please note: Pricing is based on the average time required for these type of studies. Final cost may vary depending on scope, complexity, and specific project needs.
What it is
Usability testing puts your product in front of real users to observe how they interact with key flows revealing pain points, confusion, and unmet expectations. We don’t test to validate what’s working we test to uncover what’s not, so you can fix it early, align your team, and move faster with confidence.
At Research Impact, we scope the test, recruit the right participants, and surface the patterns that matter, delivering clear, actionable insights your team can rally around.
When to Use It
Early design: Validate wireframes, mockups, or core flows before build
Mid-development: Test usability of key features or UI decisions
Pre-launch: Ensure the product feels intuitive before it reaches users
Post-launch: Identify drop-offs or blockers that limit engagement
Outcomes & Impact
Find friction before it finds customers: Surface blockers in navigation, logic, or flow early
Make confident product decisions: Replace debate with direct evidence and clear prioritization
Speed up development: Catch and fix issues while they’re still cheap to solve
Build trust: A smooth, intuitive experience drives adoption and reduces churn
Why It Matters
Even great products fail when users get stuck. Internal reviews or hallway tests won’t cut it. Your team already knows how the product should work. Real users don’t. Usability testing reveals blind spots, flawed assumptions, and confusing flows that only show up in the wild.
Fixing these issues early not only saves time and money i.e., it builds a product people actually want to use.
What Usability Testing Is Not
It’s not about opinions. It focuses on observing behavior, not asking if someone likes the design.
It’s not QA. It doesn’t test for bugs or technical issues. it tests if users can accomplish tasks effectively.
It’s not a survey. You’re watching how users interact with something, not just collecting what they say.
It’s not validation. It’s not about proving the design works. It’s about uncovering where it breaks down.
It’s not a performance review of the user. If something isn’t working, it’s the design’s fault, not the user’s.
What to Expect
Kickoff Meeting (60 min): Align on goals, target users, core flows to test, and success criteria. We’ll help scope the right prototype or product version if needed.
Test Plan Review (30 min): Review participant criteria, testing tasks, and logistics—refine together, then we handle the rest.
Testing & Analysis (behind the scenes): We recruit participants, run moderated or unmoderated sessions, and track behavioral patterns—not just surface comments.
Debrief & Findings Presentation (60 min): Review a concise insights deck with key friction points, video clips, and prioritized recommendations—plus a live walk-through of the “why” behind the insights.
Typical timeline: 2–3 weeks from kickoff to final readout
Deliverables:
Test plan, participant screener, insights deck, prioritized UX recommendations. Video clips and highlight reels available upon request.